That is why we offer the navigation system to foreign tourists and utilize big data to gather knowledge. We collaborate with the regional municipalities to attract tourists to the different regions and get them to visit as many places as possible, however, ultimately it is a matter of how, or what the users are interested in. How important will it be for N AVITIME to develop mapping and collaborating with the public and private sector to understand customer behaviour? Companies such as IBM and Google have made bold moves in buying start-ups offering mapping services. In the 21 st century, understanding consumer behaviour and the way people work will be one of the most important things. This, in combination with our high function algorithm, we have ensured a strong trust from our users.īeyond the GPS and mapping service, NAVITIME is also involved in consultancy. Indeed, it is a hassle to go to each destination and measure in person how long it takes to get from one point to the other, but this is something a company the size of Google could never do, which is why it is even more important for us to be able to provide it to our users. This has ensured the trust and confidence we have from our users. To ensure the accuracy of our itineraries, our employees measure each route by foot. With which platform to go to, which exit to use, and how many minutes it will take to transfer between trains, the user will get the tailored itinerary from start to finish. As most GPS systems require the users to walk for a bit once they get out of the metro to reach their destination, we have enabled our services to facilitate for the user as soon as they step off the train.
It is very useful as the train normally has many cars and plenty of exits, and this service will tell you what car is closest to the specific exit in order to save time.
Our services also provide information about which exact platform and train car to take in order to get to your destination in the most efficient and timely way. Especially in Japan, where the metro exit system can become rather complicated, this is an important service that helps facilitate the users to navigate and find the right exit. This helps the user to easily navigate and find the closest police station, coffee shop or post office. In comparison to that, we tailor our navigation systems to the preferences specific to each market, and that is how we could reach the number of users that we have today.įor example, our system will tell the user by audio which exact exit to use when leaving the metro, and instead of simply suggesting where to turn, it will also inform about what different facilities are surrounding.
Looking at Google, for instance regardless of what country you are in or what language you use, the setup is all the same. Our services are tailored to different countries, languages and regions, and are very comprehensible. Our service and competitive advantage is precision and personalized navigation systems directed to each user. What is it like to compete with companies at the size of Google, and how important is it to have companies like N AVITIME, that can have a more local and tailored approach thanks to its size? This is a big challenge, but as Professor Joseph Nye said ‘it will come a time when they will be too big for small problems and too small for big problems’. N AVITIME is in a very competitive market, one where companies with the most reputable names in the world are well established, such as Google, and Microsoft, among others.
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